Tuesday, January 18, 2011

The latest CAPP ad.

Regular readers of this blog will know that the Canadian Association of Petroleum Producers regularly places advertisements defending the tar sands, and I like to comment on each one.  They deserve serious attention, after all this is CAPP's bid to make a case for the sustainability of this much reviled industry.

Today's tar sands beefcake is Garrett Brown, another strong but sensitive type, smiling confidently and crouching to show his closeness to the soil, in front of a wood.  The headline states : "I grew up on a farm.  I know what it means to have the land restored."

Maybe it's because I'm British, but the words farmer and land restoration do not sing in harmony in my mind.  The average UK farmer only becomes a friend of the environment once he's been subsidised, regulated, monitored and cajoled; in other words given the full carrot and stick treatment. Left to his own devices he'll regard the rivers and streams through his land as a useful run off for toxic waste, but I suppose it might be different in Canada. No, actually I don't suppose that at all.

Garrett is an environmental officer for Conoco Phillips, concerned with land reclamation.

In reality, only 0.2% of the land disturbed by tar sands mining has been certified as reclaimed.  You don't need a degree in ecology to know that land which has had its entire vegetation and topsoil removed, cannot be restored to its previous state, even if you can plant trees on it.  Currently there is no solution to the toxic tailing ponds; there is no way of restoring the land they occupy.  Conoco has had a problem with birds dying in the tailing ponds.


Tony from CAPP said...

Jane, there are solutions that are moving forward on forest and tailings reclamation.
There’s more value in focusing on the progress and solutions rather than fluffy bunnies and beef cakes.

Forests, Faster (src: www.capp.ca)

Tailings Reclamation (src: www.capp.ca)

Tony from CAPP

PS loved your double-entendre audio clip from the original Italian Job

Jane said...

The focus on fluffy bunnies and beefcake is CAPP's not mine.

Jane said...

For anyone who is puzzled by Tony's reference to a double entendre, he is referring to my profile audio clip of Michael Caine saying "Remember, in this country, they drive on the wrong side of the road".

It isn't a double entendre, but I can't be bothered to explain why. This blog is not remedial English for oilmen.