CAPP's latest pin-up is John Parr. John is a hunky kind of guy, mature but still in his prime. He's wearing a crisp blue open necked shirt, that speaks no-nonsense professionalism. He has a serious, soulful look, with a slight furrow to his brow; you can tell he's deep and he cares. He's standing in front of a lake. Yes, it's that lake again. John works for Canadian Natural at the Primrose development (what a pretty name for a slice of Mordor).
The shout caps read "Through innovation we've achieved a huge reduction in fresh water use. More solutions are within reach".
One hopes he is right. Take a look at this article in The Economist. In March the Pembina Institute did a report on the steam assisted method of extracting oil from the deeper sands, which is touted as less environmentally damaging than open pit mining. "Projects were judged on general environmental management, land use, air emissions, water use and impact on climate change, and then given an overall score." Guess what, Canadian Natural's project at Primrose scored the lowest at 25%. And, they scored poorly on commitment to regional environmental initiatives.
Nobody from Canadian Natural was available to comment. Maybe they were hanging out at the lake.