The Canadian Association of Petroleum Producers (CAPP) have started running a series of ads in which photogenic tarsands employees state how much they love fluffy bunnies, or words to that effect. For example a full page ad today's Edmonton Journal shows biologist Megan Blampin looking soulful beside a lake with the quote:
"We know what was here before, what's here now, and what we need to do before we leave".
Which is really informative isn't it? I bet reading that you've realised how wrong you were about the tar-sands up to now.
Bamplin works for Devon Energy which has a tarsands project at Jackfish using steam assisted gravity drainage (SAGD) to extract the oil. It is claimed that this method is more environmentally friendly than open cast mining since it has less impact on the forest. However, SAGD requires vast amounts of energy, far more than open cast mining, and huge areas of forest still have to be destroyed to make space for the necessary infrastructure.
But that's all right because Megan's out there monitoring
"rare species like Arctic Grayling and Woodland Caribou. Everyone I work with loves the outdoors."
That's the outdoors that Albertans love exploring in their mammoth 4x4 pick-up trucks.
So what if the world temperature rises by a few degrees by the end of Megan's life and the millions of people we saw affected by climate catastrophe this year increase every year, until our species itself is threatened? At least Megan, with her creamy skin and blonde highlights cared.